New theme for Ubuntu 10.04

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Canonical has released the new default theme that will be used in Ubuntu 10.04, Lucid Lynx, the next major version of one of the most popular Linux distributions. Abandoning the tradition, Ubuntu is dropping its horrible signature brown color scheme and is adopting a new theme and branding with a palette that ranges from orange to an aubergine shade of purple.

The new style of Ubuntu is driven by the theme “Light”. Canonical has developed a comprehensive set of visual guidelines and treatments that reflect that style, and are updating key assets like the logo accordingly. The new theme takes effect in 10.04 LTS and will define Ubuntu’s look and feel for several years.

Ubuntu has seen a tremendous amount of growth and change since it was conceived in 2004. Back then it was a small project with strong ambitions and a handful of developers passionate about delivering a world class Linux Operating System that can compete on every level with Microsoft and Apple. They adopted a style based on the tagline “Linux for Human Beings”, and called it “Human”. Six years on they have made incredible progress.

In 2009, a small team lead by Mark Shuttleworth, conducted a review of key brand values and identity of the distribution. Based on that work, a set of visual treatments were produced, and shared with key members of the Ubuntu Art community, spanning the core distributions, derivatives, and aligned efforts like the Forums. Representatives from Ubuntu, Kubuntu, Edubuntu, Xubuntu, Mythbuntu, SpreadUbuntu and more came to London and worked with the Canonical design team to refine the designs and work together.