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Brizoma has moved

December 16, 2012 Leave a comment

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Things that will probably change after Google Instant

September 19, 2010 Leave a comment

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Google Instant is a radical change and will definitely modify the way we do online business and how people use search engines to get their content. Google usually makes several minor algorithm changes on weekly and sometimes daily basis, but this time the change was really dramatic.

Why do users need Google Instant?

This improvement was the next logical step after Google Suggest, the auto-completion feature on the search input field. Their explanation was that they needed to increase the speed of searching. The suggested results are probably cached, so it is easier for Google to provide search results for cached terms than the non-cached searches. From the monetary perspective, the new way to display the results will directly drive Google’s revenue. With the addition of Google Instant, the person searching is definitely exposed to many more sponsored listings than they were before, which is likely to give an uptick in ad click-through rate for the sponsored ads. Additionally, Google will need less publishers to serve ads since the ads will be served from the own ad stock; this could end up killing thousands of blogs.

The end of SEO?

Read more…

Verizon Wireless ready for mobile payment service launch

March 23, 2010 Leave a comment

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Verizon Wireless accounts will allow users to charge $25 per month over new e-payment system in online purchases. The carrier today announced that the e-commerce payment service, based on services created by Danal Inc. will be launched later this spring. The service will require text messaging-enabled phones, and that purchases be made from Verizon-approved online stores, which include game sites and social networks.

Users will need to click a BilltoMobile button during the checkout process in participating online websites. Users will be asked to input their mobile numbers and mobile billing zip codes for authentication. Once the user is authenticated, a one-time passcode will sent to their phone. The number is then input into the online checkout window. At that point, the transaction is complete and the charge will appear on the customer’s monthly phone bill.

Verizon highlighted the fact that the system means customers don’t have to rely on credit cards. Danal, based in Seoul (Korea) is setting up arrangements with online merchants in the US. Analysts have long wondered how mobile billing will work with U.S. carriers, which can create various conditions, including limits to sites that would be eligible for such a program.

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